UX Guide
Adopting UX: In-House Team vs. Hiring Consultants

Adopting UX: In-House Team vs. Hiring Consultants

‘Good Design is Good Business’ - Thomas Watson, IBM User experience (UX) has been a secret weapon for businesses, it is not restricted to just making things easier to use, but if you can significantly improve bottom lines by capturing user insight & signals that...

Remote Usability Testing 101: What, Why, How?

Remote Usability Testing 101: What, Why, How?

If you are new to usability testing, you’re highly encouraged to read Usability Testing: What Why How beforehand. In this article, we will cover Remote Usability Testing 101 on: What is Remote Usability Testing? Why Remote Usability Testing? Is Remote Usability...

Usability Testing 101: What, Why, How?

Usability Testing 101: What, Why, How?

After conducting thousands of usability test sessions with clients and partners in the past, we still find people asking the same questions, for example: Is usability testing the same as UAT (user acceptance testing)? Do I need 100 or 500 users for usability testing?...

User Research Quick Tips: User Interview

User Research Quick Tips: User Interview

If you wish to create a user-centered product, no one shall escape from conducting user research to garner insight from their users. User testing and interview are some of the most common yet very effective method to collect useful feedback about your product. New to...

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How to Conduct Usability Testing for Mobile Apps?

During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates.  By critically analysing this data, the...

Field Studies vs Usability Testing: Which Is Better?

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of...

Amazon’s Omnichannel User Experience: A Case Study

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...

10 Usability Testing Tools to Try in 2022

Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...

6 Types of Survey Respondents to Be Cautious About

A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...