UX is our DNA 🧬

UX Research: Case Studies. Guides. Reviews. Tips. & More.

UX Guide for Business in 2022

UX Guide for Business in 2022

Latest Articles

6 Types of Survey Respondents to Be Cautious AboutJanuary 11, 2022
How to Recruit the Right Respondents for User Research?January 5, 2022
Card Sorting: How Many Test Users Is Enough?December 15, 2021
How To Conduct Usability Testing For Websites?December 7, 2021

Featured

UX Design Conference Events in Asia (Updated for 2022)

UX Design Conferences in Asia + Our Past Learning

Ecommerce UX Tips: Southeast Asia Case Studies

Ecommerce UX Tips: Southeast Asia Case Studies

View All Blog Posts →

img.wp-smiley,img.emoji{display:inline!important;border:none!important;box-shadow:none!important;height:1em!important;width:1em!important;margin:0 .07em!important;vertical-align:-.1em!important;background:none!important;padding:0!important}#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}div#ez-toc-container p.ez-toc-title{font-size:120%}div#ez-toc-container p.ez-toc-title{font-weight:500}div#ez-toc-container ul li{font-size:95%}body,blockquote cite,blockquote small,.main-navigation a,.menu-toggle,.dropdown-toggle,.social-navigation a,.post-navigation a,.pagination a:hover,.pagination a:focus,.widget-title a,.site-branding .site-title a,.entry-title a,.page-links>.page-links-title,.comment-author,.comment-reply-title small a:hover,.comment-reply-title small a:focus{color:#000}blockquote,.menu-toggle.toggled-on,.menu-toggle.toggled-on:hover,.menu-toggle.toggled-on:focus,.post-navigation,.post-navigation div+div,.pagination,.widget,.page-header,.page-links a,.comments-title,.comment-reply-title{border-color:#000}button,button[disabled]:hover,button[disabled]:focus,input[type="button"],input[type="button"][disabled]:hover,input[type="button"][disabled]:focus,input[type="reset"],input[type="reset"][disabled]:hover,input[type="reset"][disabled]:focus,input[type="submit"],input[type="submit"][disabled]:hover,input[type="submit"][disabled]:focus,.menu-toggle.toggled-on,.menu-toggle.toggled-on:hover,.menu-toggle.toggled-on:focus,.pagination:before,.pagination:after,.pagination .prev,.pagination .next,.page-links a{background-color:#000}fieldset,pre,abbr,acronym,table,th,td,input[type="date"],input[type="time"],input[type="datetime-local"],input[type="week"],input[type="month"],input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,.main-navigation li,.main-navigation .primary-menu,.menu-toggle,.dropdown-toggle:after,.social-navigation a,.image-navigation,.comment-navigation,.tagcloud a,.entry-content,.entry-summary,.page-links a,.page-links>span,.comment-list article,.comment-list .pingback,.comment-list .trackback,.comment-reply-link,.no-comments,.widecolumn .mu_register .mu_alert{border-color:#000;border-color:rgba(0,0,0,.2)}hr,code{background-color:#000;background-color:rgba(0,0,0,.2)}@media screen and (min-width:56.875em){.main-navigation ul ul,.main-navigation ul ul li{border-color:rgba(0,0,0,.2)}.main-navigation ul ul:before{border-top-color:rgba(0,0,0,.2);border-bottom-color:rgba(0,0,0,.2)}}span.wplmi-user-avatar{width:16px;display:inline-block!important;flex-shrink:0}img.wplmi-elementor-avatar{border-radius:100%;margin-right:3px}body.custom-background{background-color:#fff}@media screen and (max-width:980px){#bloomwidget-2{display:none!important}}.site-info{display:none}.category div.entry-content{display:none}@media screen and (min-width:61.5625em){body:not(.search-results) article:not(.type-page) .entry-footer{float:none;margin-top:1.5em;width:100%}.single .byline,.full-size-link,body.group-blog:not(.search-results) .byline,body:not(.search-results) .entry-format,body:not(.search-results) .cat-links,body:not(.search-results) .tags-links,body:not(.search-results) article:not(.sticky) .posted-on,body:not(.search-results) article:not(.type-page) .comments-link,body:not(.search-results) article:not(.type-page) .entry-footer .edit-link{display:inline}body:not(.search-results) article:not(.type-page) .entry-footer > span:not(:last-child):after{display:inline}body:not(.search-results) article:not(.type-page) .entry-content{float:none;width:100%}body:not(.search-results) article:not(.type-page) .entry-footer .avatar{display:inline;margin:auto .3em 1em auto;width:27px}.aligncenter{text-align:center}}.et_bloom .et_bloom_optin_4 .et_bloom_form_content{background-color:#f1632d!important}.et_bloom .et_bloom_optin_4 .et_bloom_form_container .et_bloom_form_header{background-color:#c44219!important}.et_bloom .et_bloom_optin_4 .carrot_edge .et_bloom_form_content:before{border-top-color:#c44219!important}.et_bloom .et_bloom_optin_4 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before,.et_bloom .et_bloom_optin_4 .carrot_edge.et_bloom_form_left .et_bloom_form_content:before{border-top-color:transparent!important;border-left-color:#c44219!important}@media only screen and (max-width:767px ){.et_bloom .et_bloom_optin_4 .carrot_edge.et_bloom_form_right .et_bloom_form_content:before{border-top-color:#c44219!important;border-left-color:transparent!important}.et_bloom .et_bloom_optin_4 .carrot_edge.et_bloom_form_left .et_bloom_form_content:after{border-bottom-color:#c44219!important;border-left-color:transparent!important}}.et_bloom .et_bloom_optin_4 .et_bloom_form_content button{background-color:#353637!important}.et_bloom .et_bloom_optin_4 .et_bloom_form_content .et_bloom_fields i{color:#353637!important}.et_bloom .et_bloom_optin_4 .et_bloom_form_content .et_bloom_custom_field_radio i:before{background:#353637!important}.et_bloom .et_bloom_optin_4 .et_bloom_form_content button{background-color:#353637!important}.et_bloom .et_bloom_optin_4 .et_bloom_form_container h2,.et_bloom .et_bloom_optin_4 .et_bloom_form_container h2 span,.et_bloom .et_bloom_optin_4 .et_bloom_form_container h2 strong{font-family:"Open Sans",Helvetica,Arial,Lucida,sans-serif}.et_bloom .et_bloom_optin_4 .et_bloom_form_container p,.et_bloom .et_bloom_optin_4 .et_bloom_form_container p span,.et_bloom .et_bloom_optin_4 .et_bloom_form_container p strong,.et_bloom .et_bloom_optin_4 .et_bloom_form_container form input,.et_bloom .et_bloom_optin_4 .et_bloom_form_container form button span{font-family:"Open Sans",Helvetica,Arial,Lucida,sans-serif}